Duration:
3 hrs
LinkedIn for Business Certification
LinkedIn for Business Certification
With millions of individuals and businesses using LinkedIn on a regular basis, all companies should take advantage of the world’s leading professional networking site. This course will show you how to get started on LinkedIn, demonstrating how it can be used to raise brand awareness and drive sales.
You will learn how to make the most of your existing contacts and reach out to new people in your field. From taking part in LinkedIn Groups to advertising job vacancies, this course will cover all the basic features LinkedIn can offer you as an individual and an organisation.
You will learn:
- What LinkedIn is, how it works, and the reasons it can benefit your business and career.
- How to form meaningful connections with other members, and the difference between following and connecting.
- How to join and participate in LinkedIn Groups that are relevant to your interests.
- How to use LinkedIn to generate leads by optimising your profile and engaging with your target audience.
- Why LinkedIn is a powerful tool for recruiters, and the options available to anyone looking to hire employees on the platform.
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All modern browsers and devices Course FAQ
Who can take the LinkedIn for Business Certification course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 5 modules and should take 3 hours. Each module takes between 15 and 45 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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